Proteção Solar na Rotina Diária
Time: 12:20 - 12:40
Sun Protection in your Daily Routine
The importance of using sunscreen through all the year is already a fact, and the evolution of Sun Protection to other SkinCare categories is a reality.
UV protection is often a benefit incorporated into skincare products, and in many regions these have been preferred over dedicated sun care.
Protection from Skin Care to Make up
The major of Skin Care brands are including SPF protection in Facial Care Categories (eye cream, lip balm, moisturizers) and these evolutions of sun protection arrives to Make Up Category where the 40% of European Women bets to Make Up with spf like bases foundation, concealers, pre-bases …
Conscious Beauty hugs Sun Care beyond a healthy & transparent, 28% of European adults aged 18-34 LOOK FOR ECO-FRIENDLY PRODUCTS in Sun Care Category: The importance of sustainability and Coral Reefs protection become a key product driver for these Z’s & Millenials customers.
If you want to know more, come and discover our solutions for Skin Care and UV Protection.