Scents are of extreme importance in companies branding strategy for creating strong emotional bounds with customers. The characterization of sensorial properties is therefore crucial in product development and testing. The present communication provides an overview on the implementation of multifactorial chemical/sensory approaches for the odour characterization of cosmetic and body care products. A number of studies on the evaluation and performance of specific products based on olfactometric descriptive techniques and on the identification of volatile organic compounds via GC-MS are also discussed, as practical examples on the powerfulness of the integration of sensory assessment and chemical analysis.